The Oasy Blog

Writing & case studies

Notes from the Oasy team on getting brands cited in AI answers — measured, repeatable, and out in the open.

EssayAugust 2026·8 min read

GEA and the Open Agentic Web

35 years after the first website, the web is closing into walled gardens — right as agents become its biggest audience. We need a new Grand Bargain: Generative Engine Advertising (GEA), monetising agentic traffic instead of blocking it. Introducing the first marketplace for AI advertising.

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NewsAugust 2026·8 min read

Time Is Selling Ads to AI Bots. The Real Question Is Whether Anyone Can Measure Them.

A major publisher just proved the market for AI-native advertising is real — Ally Bank and PMI are the first buyers. It also exposed the problem the whole category still has to solve: connecting visibility inside an AI answer to a real outcome for the advertiser.

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Case StudyMay 2026·7 min read

Amsterdam Food Tours × amsterdamfoodie.nl: 3.2× AI Visibility Lift in 7 Weeks

An independently measured case study (Promptwatch.com) of an Oasy deployment on amsterdamfoodie.nl. When the publisher was cited in AI responses, Amsterdam Food Tours was recommended 3.2× more often — rising to 77.8% vs 2.6% in the final week of monitoring.

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Case StudyApril 2026·6 min read

Glider Insurance × IamExpat: 0% → 33% AI Visibility in 26 Days

An independently measured case study (Promptwatch.com) of an Oasy trial run on IamExpat.com. Brand visibility across 10 high-intent Dutch expat-insurance prompts went from 0% to a peak of 33% — and persisted after the campaign ended.

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